The Business Markers Passport captures and disposes the true identity of a brand or organization. It is the perfect guideline for a corporate presentation, the ideal introduction guide for new colleagues, the convincing opening pitch for a prospect and your guide for a strategic exercise. As a traditional passport, this business marker passport answers to several key questions. The questions are in a logical order. Meaning that the second one can be answered more easily if you thought well about the first one. Here you will find the 10 questions of the Business Markers Passport, each accompanied by a short explanation.