Lucia Soetens

Lucia Soetens

BE

A short summary of what you can find on Lucia's CV:

  • Enthusiastic business leader with 30+ years of experience across multiple sectors
  • 11 years at Unilever, holding various marketing & sales roles
  • At Coca-Cola: responsible for Coke Light and several international projects
  • At Mondelez International: led Côte d’Or to multiple successes across the Benelux
  • Marketing Director at LolaLiza, responsible for the rebranding of L&L
  • Managing Partner at Business Markers (since 2016)
  • ICF Certified Coach & ICF Certified Team Coach
  • Licensed Insights® Discovery Practitioner
  • LEGO® SERIOUS PLAY® facilitator
  • Lencioni Team coach
  • Co-author of Leadership Unraveled
  • Member of several advisory boards

Today

Lucia is the kind of “sherpa” you want next to you when direction, clarity and people matter most. She supports organizations in sharpening and implementing strategy, culture, and leadership. Her strength lies in guiding leaders and teams through change, toward greater impact, stronger collaboration, and sustainable results. She creates space for real conversations, inspires reflection and action, and gets energy moving, both literally and figuratively.

Lucia Soetens

Expertises:

Change Management

Culture, Values & Behavior

Employee Engagement

Employer Branding and Ambassadorship

Innovation

Inspirational Leadership

Marketing & Communication Planning

Personal & Team Development

Positioning

Strategic Plan

Tools:

Agile Leader Development

This model explains how you can recognize, develop and grow Leaders of Today and...

Business Markers Canvas

Business Markers Canvas® helps to describe, understand, discuss, challenge, impr...

Business Markers Passport

The Business Markers Passport captures and disposes the true identity of a brand...

Employee Engagement

We often talk about "Employee Engagement", but many managers mix up sympathetic ...

Employee Journey & Barometer

The Employee Journey map is a tool to capture the end-to-end experience a recrui...
BusinessMarkers Tool : Insights Discovery

Insights Discovery

Increase Personal & Team Effectiveness using 4 personality colors We all loo...

Lego Serious Play

Create, discuss and decide with LEGO® SERIOUS PLAY® “LEGO® SERIOUS PLAY®” is a f...

OGSM

OGSM stands for Objective, Goals, Strategies and Measures. OGSM is not just an a...

OGSM Transformation Mapping

A Transformation Map is a one page visual depiction of the transformation plan f...

One Brand Builder

“Structure follows Strategy, but your Brand comes first”. You need to decide on ...

Trainings:

Effectief leiderschap

April 28, 2026

What's typical about Lucia?

Lucia radiates enthusiasm & energy. In her free time you will find her in nature (both at the see and in the mountains), or in a good restaurant with some nice wine. She is addicted to chocolate and adores fashion & design.

What can Lucia mean for you?

With a warm and enthusiastic approach, Lucia inspires reflection, action, and collaboration. She helps you and your team grow by co-creating solutions and guiding change with clarity and energy. Backed by decades of business experience and a solid methodological toolkit, she supports leaders in achieving greater impact, stronger teamwork, and lasting results.

Let's get in touch:

Learn more about

Business Markers

Tell us who you are, what you want or how we can help you…

Contact us...
Belgium

Tel: +32 2 808 83 95
hello@businessmarkers.com

Germany

Tel:+49 2161 56 33 864
ina@businessmarkes.com

Billing details...
Belgium

Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Germany
Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach
DE325259364