Lucia Soetens
Lucia Soetens
BE

Lucia Soetens

A short summary of what you can find on Lucia's CV:

  • Enthusiastic business leader with 30+ years of experience across multiple sectors
  • 11 years at Unilever, holding various marketing & sales roles
  • At Coca-Cola: responsible for Coke Light and several international projects
  • At Mondelez International: led Côte d’Or to multiple successes across the Benelux
  • Marketing Director at LolaLiza, responsible for the rebranding of L&L
  • Managing Partner at Business Markers (since 2016)
  • ICF Certified Coach & ICF Certified Team Coach
  • Licensed Insights® Discovery Practitioner
  • LEGO® SERIOUS PLAY® facilitator
  • Lencioni Team coach
  • Co-author of Leadership Unraveled
  • Member of several advisory boards

Let's get in touch:

Today

Lucia is the kind of “sherpa” you want next to you when direction, clarity and people matter most. She supports organizations in sharpening and implementing strategy, culture, and leadership. Her strength lies in guiding leaders and teams through change, toward greater impact, stronger collaboration, and sustainable results. She creates space for real conversations, inspires reflection and action, and gets energy moving, both literally and figuratively.

What's typical about Lucia?

Lucia radiates enthusiasm & energy. In her free time you will find her in nature (both at the see and in the mountains), or in a good restaurant with some nice wine. She is addicted to chocolate and adores fashion & design.

What can Lucia mean for you?

With a warm and enthusiastic approach, Lucia inspires reflection, action, and collaboration. She helps you and your team grow by co-creating solutions and guiding change with clarity and energy. Backed by decades of business experience and a solid methodological toolkit, she supports leaders in achieving greater impact, stronger teamwork, and lasting results.

Lucia Soetens's expertises

Change happens all the time, it is continuous and unstoppable. As an organization it is not always easy to keep up with the speed of change. Because w...

‘Culture eats strategy for breakfast’. How can you make sure that everyone in your organisation tells, sells and radiates the same story about your co...

We all want our employees to come to work with enthusiasm and to give the best of themselves every day. Some of that is in their hands, but as an empl...

Your company or brand can be made stronger from within, thanks to all your employees. This requires that you first determine what your brand stands fo...

Markets are evolving fast. Globalisation, digital dominance, subscription logic and increasingly demanding customers are reshaping how value is create...

Leading is more than making decisions, giving direction, delegating and controlling. As a leader, you also need to energise, inspire and develop the c...

More information coming soon!

It is not the strategic and financial strengths of an organization that are decisive... but the strength and health of teams. That will be the ultimat...

Trends come and go, this is true in fashion as much as in business. And let’s face it nobody wants to lack behind or called outdated. Customers and cl...

A strong plan is of essential importance for every company, big or small. Research has shown that organizations who know where they want to go and set...

Tools used by Lucia Soetens

Agile Leader Development

Business Markers Canvas

Business Markers Passport

Employee Engagement

Employee Journey & Barometer

OGSM Transformation Mapping

Trainings given by Lucia Soetens

April 28, 2026

Effectief leiderschap

Learn more about

Business Markers

Tell us who you are, what you want or how we can help you…

Contact us...
Belgium

Tel: +32 2 808 83 95
hello@businessmarkers.com

Germany

Tel:+49 2161 56 33 864
ina@businessmarkes.com

Billing details...
Belgium

Business Markers Cvba
Naastveldstraat 156, 9160 Lokeren, Belgium
VAT BE 0670.618.804 – IBAN: BE91 6451 0265 9276

Germany
Business Markers GmbH & Co. KG
Am Nordpark 3, 41069 Mönchengladbach
DE325259364