SWOT Booklet

Odds are high that as a manager, director or entrepreneur, you have used or been advised to do a SWOT-analysis at the beginning of a strategic exercise.

From our experience, we know that 80-90% of the people do NOT use SWOT in a proper way. The original theory is forgotten due its simplicity. The outcome of SWOT-exercises are too vague. The result is not inspiring to build a plan. It’s sometimes more a must do exercise than real added value.

Whether you run a start-up, an established line of business, or a brand portfolio, you’ll get the most out of a SWOT analysis if you go in with a particular business objective in mind.

This booklet can help you in really analyzing your topic. This is based on years of practical experience: what works, what doesn’t work.

Our most important recommendation is to move from SWOT to POWER- SWOT. This will make your analysis more precise and workable.

Interested to learn more about this?

Enjoy the reading.