VDAB operates in a complex environment with a broad range of services, target groups, and stakeholders. With multiple initiatives running in parallel across the organization, the need emerged for a more structured and aligned way of working. Ensuring consistency, improving collaboration with partners, and better aligning services with the needs of different target groups became key priorities.

In 2019, Business Markers supported VDAB across 23 projects spanning different domains within the organization.

Starting from an OGSM-based framework, we helped bring structure and alignment across these initiatives. Strategy was translated into clear objectives and cascaded throughout the organization, enabling teams to work in a more consistent and coordinated way. This created a stronger link between strategic priorities and day-to-day execution.

The scope of the collaboration went beyond one specific domain. We supported VDAB in strengthening partner collaboration models, improving the alignment between internal teams and external stakeholders, and optimizing its service offering. Through portfolio analyses and a sharper focus on the needs of different target groups, VDAB was able to better position its services and increase their relevance and impact.

In addition, we developed practical tools and frameworks, such as a tailored account planning approach, to support teams in applying strategy in their daily work. These tools enabled more structured follow-up, improved comparability across teams, and increased overall professionalism.

The result was a more aligned organization, a clearer way of working, and stronger collaboration both internally and with partners. VDAB strengthened its ability to translate strategy into execution across multiple domains, improving both efficiency and customer focus.