TRAINING

Business plan effectiveness - OGSM advanced

DATE

June 2, 2026

Being successful by making strategic choices and giving direction to the organization. OGSM – Objective, Goals, Strategies, Measures – is a methodology that teaches you how to create a business or marketing plan that actually works. The methodology has already been successfully applied worldwide by numerous organizations like NASA, P&G, Coca-Cola and others.

What will you learn?

what to do in advance: from Business & Market Intelligence to POWER SWOT.
multi-year planning: through Transformation Mapping (3 to 5 years).
cascading with one or more levels in your team: company plan, departmental plan and personal plan.
priority matrix exercises: OGSM is not about saying YES to everything you can or have to do. OGSM is about saying NO to the 100 other good ideas out there. From junk to low-hanging fruit, to home runs and big bets.
forget balanced scorecard: monitoring with (own or cross-departmental) teams using 4D "GOAL Through ACTION Dashboard".
OGSM and leadership: the 7 pitfalls.

Maybe you are also interested in our other trainings:

Training page

Experts:

Speaker: Ides Ticket

Today Ides guides SME's and multinationals in brand positioning, change management and foremost shaping strategy and innovation in a practical and hands-on way. By using a mix of strategy, conceptual thinking and practical tools, he focusses on growth and results. Besides these day to day activities, Ides is often asked as a speaker, guest lecturer at varias colleges, consultant at Vlerick and member of diverse advisory boards.